Manley Laboratories, the renowned manufacturer of high-end analog audio equipment, is entering a new phase. After decades at the helm, EveAnna Manley has sold the company to Dirk Ulrich, ushering in what she refers to as “Manley 3.0.” This marks the end of a defining era in pro audio and the beginning of a new direction built on a strong legacy.
EveAnna’s leadership at Manley Labs began in the late 1980s. Over the years, she played a key role in transforming the brand from a niche tube gear company into one of the most respected names in professional audio. Known for its handcrafted analog gear and signature sonic warmth, Manley Labs has remained rooted in its commitment to quality and authenticity. That legacy won’t be going anywhere.
With the transition, the core values of the company remain intact. The trusted Manley team—including longtime collaborators like Saulo—will continue their work, ensuring consistency in product design, support, and customer service. The company culture, shaped over decades, stays firmly grounded in craftsmanship and personal connection.
While Dirk Ulrich will now be steering the ship, EveAnna won’t be disappearing overnight. She’ll remain involved during the handover, supporting a smooth transition before stepping back fully. Her future focus will shift toward creative projects, community involvement, and spending time with close friends and family.
For clients and fans of Manley products, the core experience remains the same. The familiar tube gear and analog sound Manley is known for will continue to be produced with the same care and precision. At the same time, Dirk’s leadership may open the door to new possibilities—fresh product ideas, design updates, or enhanced services that align with the evolving needs of audio professionals.
This moment isn’t about changing everything. It’s about evolution. Manley Labs remains committed to delivering the quality and character that made it a favorite in studios around the world. As EveAnna steps away from the daily demands of running a company, she leaves behind a solid foundation and a devoted community that will carry the brand forward.