What’s happening
Apogee Electronics, a company with roots going back to 1985 in Santa Monica, has officially joined Rockforce Tech Holding Inc., the parent company of Manley Labs. Rockforce is led by Dirk Ulrich, a well-known figure in the professional audio world. This move follows Rockforce’s earlier acquisition of Manley Labs, which we covered on our blog when it was first announced, highlighting the company’s strategy to bring together respected analog and digital brands under one roof.
Apogee will continue to operate independently from its Santa Monica headquarters, and all current hardware and software products will remain fully supported. The combination of Apogee’s digital innovation and Manley’s analog expertise sets the stage for future collaboration between the two brands.
Why it matters for customers
For current Apogee users, this acquisition means ongoing product support and no disruption to service. The move also suggests a strong potential for innovation, as the brands are now positioned to share technical resources and engineering knowledge. This could lead to the development of hybrid products that draw on both companies' strengths. Importantly, there are no announced changes to operations or the product lineup, so customers can feel confident in continuing to invest in Apogee gear.
Implications for buying decisions
This is a positive development for anyone considering Apogee hardware or software. With the backing of a larger tech holding company, Apogee is likely to gain additional resources without compromising on quality or product availability. For professionals in studio or location sound environments, the acquisition may also lead to exciting new tools that blend the precision of digital processing with the warmth of analog design. Dealers and distributors can also expect continuity in product supply and support, making this a smooth transition from a retail perspective.
Looking Ahead
The acquisition of Apogee Electronics by Rockforce Tech Holding reflects a strategic move that reinforces the brand’s legacy while opening up new possibilities. With a shared commitment to quality audio technology, Apogee and Manley Labs are well positioned to offer even more value to the professional audio community in the years ahead.