Inside Immersive Audio: A Hands-On Dolby Atmos Session at SF Marketing

Inside Immersive Audio: A Hands-On Dolby Atmos Session at SF Marketing

Studio Economik |

Immersive audio is changing the way music is mixed, delivered and experienced. Recorded during a Genelec training session held at SF Marketing, this presentation features immersive audio specialist Eric Horstmann providing a practical introduction to Dolby Atmos and other spatial audio formats. He covers the differences between channel-based and object-based mixing, common speaker configurations, room calibration, binaural playback and the tools required to build an immersive production workflow. The session also includes a hands-on Pro Tools demonstration using a real electronic music mix.

The presentation offers a useful overview for anyone interested in learning how immersive audio works beyond the basic speaker layout. Horstmann demonstrates how sounds can be positioned and moved throughout a three-dimensional space, while emphasizing that movement should always support the music rather than distract from it. He also explains important delivery considerations such as loudness, binaural metadata, stereo compatibility and ADM file exports, making the session a valuable resource for engineers, producers and studios exploring Dolby Atmos production.


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