Native Instruments is a German music-technology company founded in Berlin in 1996. It builds both software and hardware tools for music production, sound design, and DJ performance, products like Komplete, Kontakt, Maschine, and Traktor form much of its flagship offering. Over more than 25 years, Native Instruments has pushed innovation in real-time synthesis, modular environments, integrated control standards (like NKS), and seamless hardware/software workflows. In 2023, it expanded further by integrating iZotope, Brainworx, and Plugin Alliance into its ecosystem, deepening its capabilities across AI, cloud tech, and hybrid audio tools. Today, its gear powers creators ranging from bedroom producers to top-tier professionals around the world.